Optional consent
Users should be able to request services without automatically agreeing to promotional messages.
Separate selection
Marketing messages require an independent, affirmative choice where legally required.
Confirmation and unsubscribe
The platform must record consent appropriately and make opting out straightforward.
Privacy
An email or phone number must not be added to a mailing list solely because it was entered into an enquiry form.
Marketing choices
Marketing messages are sent only where the user has made the required choice or another lawful basis applies.
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